In each catering / banquet proposal that you generate, you have many marketing tools to actively market to the perceived needs, desires, tastes, and expense level of the client to whom you are selling at that moment. You are able to select your unique selling pints, USP s that might best reflect the needs /wants of that client .
Then, with up to three menu and rental cost options in each proposal, you are all set to strategize your upselling.
Finally, your market targetting is underpinned with a blizzard of ways that you can choose to effect price motivation with : discount, complimentary additions, upgrades at no cost, and child pricing.
- a whole page devoted to choices of appropriate unique selling points - USPs - that you adjust for the client so as to best market to the client that is before you. You get to select from a predetermined list of unique selling points, USP's , those that you sense will most effect the client. Nothing is generic - just your wisdom of selecting the USPs, Unique Selling Points, that will most accurately motivate the client.
- visual formats that can be built to echo your currently successful visual presentations. We offer you a started of thirty different visual first pages that will be start for your marketing design. The visual are fairly generic and we urge you to drop in your own photos so as to tailor the marketing to YOUR marketing.
- menu formats that market to your different kinds of clients: You don't just pick one format when you install the software and have to live with it. Each and every proposal that you generate allows you to market individually with custom chosen menu formats. We can re-build your formats for you so as to market your catering business effectively or you can drop your own designs into the proposal system.
- up to three menu and rental equipment options in each proposal so that you can market different options and upsells within each proposal. There is no need to generate different proposals to give different options and generate upsells. Here, your software build in the marketing options within a single proposal. Upselling is a part of each proposal - no an after thought. Or you can choose to present only one menu and be done with it - when that is, you feel, the best marketing technique.
- varieties of menu design and lay-out that can echo your own currently successful designs that market your skills effectively. Another way to reveal your USP s - Unique Selling Points.
- capacity to target market with respect to price in different ways for different clients
— price all-in as a marketing tool
— all-in plus a service % as a marketing tool
— each part discretely - such as menu, floral décor, staff, alcohol, entertainment, rentals, tenting, A/V, lighting - as a marketing tool
— each staff member as an hourly cost as a marketing tool
— staff as a lump sum as a marketing tool
— staff as a % of F&B as a marketing tool
— staff as a % of total cost as a marketing tool
— a discount on food as a marketing tool
— a discount on the whole cost as a marketing tool
— a discount on parts of the job as a marketing tool
— children's pricing based on menu or whole job as a marketing tool
- alter the guest count guarantee and final notification date so as to make this flexibility a USP - unique selling point for your catering business.
- alter the deposit and payment schedules so as to make this flexibility a USP - unique selling point for your catering business.
|
